The rise of social media has brought a new wave of content creation platforms that allow individuals to express themselves in creative ways. One such platform that has gained massive popularity in recent years is iGtok. iGtok is a short-form video-sharing app that allows users to create and share short videos ranging from 15 seconds to one minute.
iGtok, also known as Douyin in China, was launched by Chinese tech giant ByteDance in 2016. Since then, it has become a cultural phenomenon, with over 1 billion monthly active users worldwide. In this article, we will explore the various aspects of iGtok, including its history, features, user demographics, and impact on culture and society.
History of iGtok
As mentioned earlier, iGtok was launched in 2016 by Chinese tech giant ByteDance as Douyin, exclusively for the Chinese market. It gained immediate popularity, and within a year, it had over 100 million users. In 2017, ByteDance launched a similar app, TikTok, for the international market. TikTok became an instant success, with over 1 billion downloads in its first year.
In 2018, ByteDance acquired Musical.ly, a social media platform that allowed users to create and share lip-sync videos. The app had a large user base in the United States and Europe, and the acquisition allowed ByteDance to expand its reach beyond China. The company merged Musical.ly with TikTok, creating a global short-form video-sharing platform that we know today as iGtok.
Features of iGtok
iGtok’s primary feature is short-form videos, ranging from 15 seconds to one minute. Users can create videos by recording themselves or uploading existing videos. They can also add music, sound effects, filters, and other visual effects to enhance their videos.
One of the unique features of iGtok is its algorithm, which suggests videos to users based on their interests and viewing history. This algorithm has been a key factor in iGtok’s success, as it allows users to discover new content that they might not have found otherwise.
iGtok also has a range of interactive features, including the ability to like, comment, and share videos. Users can also follow other users and create their own profiles to showcase their videos.
iGtok’s user base is diverse, with users from all over the world and across different age groups. However, the app’s primary user base is younger people, with 41% of users aged between 16 and 24 years old. This demographic has been a key factor in iGtok’s success, as younger people are more likely to embrace new technology and social media platforms.
In terms of gender, iGtok has a relatively equal split, with 56% of users being female and 44% male. The app’s user base is also highly engaged, with users spending an average of 52 minutes per day on the platform.
Impact on Culture and Society
iGtok has had a significant impact on culture and society, with its influence felt in various areas, including entertainment, music, fashion, and even politics.
One of the most significant impacts of iGtok has been on the entertainment industry. The app has given rise to a new generation of social media influencers who have amassed large followings and gained mainstream popularity. These influencers have collaborated with brands, appeared in TV shows, and even launched their own businesses, creating a new type of celebrity.