Lorraine BraccioLorraine Braccio

In the world of business, success is often measured by wealth, power, and influence. But for Lorraine Braccio, success means something more personal and meaningful. As a successful businesswoman, Lorraine has achieved her goals by staying true to herself and following her passions. Her journey is one of inspiration and perseverance, and her story can teach us all valuable lessons about what it takes to succeed in the business world.

Early Life and Education

Lorraine Braccio was born in New York City in 1965. Growing up, she was always interested in business and finance, and she was determined to succeed in these fields. She attended the University of Pennsylvania’s prestigious Wharton School of Business, where she earned a degree in finance.

After graduation, Lorraine began her career in finance at Goldman Sachs, one of the world’s leading investment banks. She quickly rose through the ranks and was eventually promoted to Vice President of the firm’s Private Wealth Management division. But even with all her success, Lorraine knew that there was more she wanted to achieve in the business world.

Starting Her Own Business

In 1995, Lorraine left Goldman Sachs to start her own business, a boutique investment firm focused on providing personalized financial advice to high-net-worth individuals and families. She named her company Braccio Wealth Management, and it quickly gained a reputation for excellence in the industry.

One of the keys to Lorraine’s success was her ability to build strong relationships with her clients. She understood that financial planning was not just about numbers and investments; it was also about understanding her clients’ goals, aspirations, and fears. By taking the time to get to know her clients on a personal level, Lorraine was able to develop customized financial plans that met their unique needs.

Growing Her Business

Over the years, Braccio Wealth Management continued to grow, and Lorraine expanded her team to include other talented financial advisors and support staff. She also embraced new technologies and strategies to better serve her clients, such as incorporating online tools and social media into her business model.

But Lorraine’s success was not without challenges. As a woman in a male-dominated industry, she faced sexism and discrimination early on in her career. She recalls being told by a colleague at Goldman Sachs that she would never make it to the top because she was a woman. But Lorraine refused to let these obstacles hold her back. Instead, she used them as motivation to work even harder and prove her worth in the industry.

Giving Back to the Community

Throughout her career, Lorraine has also been committed to giving back to the community. She is actively involved in a number of charitable organizations, including the Make-A-Wish Foundation, the American Cancer Society, and the United Way.

In 2010, Lorraine founded the Braccio Foundation, a non-profit organization dedicated to supporting education, healthcare, and environmental initiatives around the world. The foundation has donated millions of dollars to organizations such as the World Wildlife Fund, the Children’s Health Fund, and the National Park Foundation.

Lessons Learned

Lorraine’s journey to success has taught her many valuable lessons, which she shares with others through speaking engagements and mentorship programs. Some of these lessons include:

  1. Stay true to yourself: Lorraine believes that authenticity is key to success in the business world. She encourages others to stay true to their values and passions, even when faced with difficult choices or challenges.
  2. Build strong relationships: Lorraine understands the importance of building strong relationships with clients, colleagues, and community members. She encourages others to take the time to get to know people on a personal level and to show genuine interest in their lives and goals.
  3. Embrace change Persevere through challenges: Lorraine’s journey to success was not without its challenges, but she never gave up. She encourages others to persevere through difficult times and to use obstacles as opportunities to learn and grow.

Give back to the community: Lorraine believes that success is not just about personal achievement, but also about giving back to the community. She encourages others to find ways to make a positive impact on the world around them.


Lorraine Braccio’s journey to success is one of inspiration and perseverance. As a successful businesswoman, she has achieved her goals by staying true to herself, building strong relationships, embracing change, persevering through challenges, and giving back to the community. Her story can teach us all valuable lessons about what it takes to succeed in the business world and in life.

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